Privacy Policy

Privacy & Cookie Policy

Last Updated 3 June 2021

This Privacy and Cookie Policy applies to information collected and processed via the website and mobile application (together, the “Site”) and associated Site customer service channels. We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored. The Site is owned and operated by Loop Platform FZCO (“we”, “us” or “Loop”) the United Arab Emirates. Loop Platform FZCO is a limited liability company incorporated under the laws of the United Arab Emirates, with commercial license 6108 and its registered office at Dubai Silicon Oasis, DDP, Building A2, Dubai, United Arab Emirates. 

By visiting the Site or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Site Terms and Conditions. Please note that our Privacy & Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Site. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates.

Information We May Collect

We (and our authorized service providers) collect information supplied by you via the Site, other websites operated by us or any of our Site customer service channels including without limitation on the phone, via email, during Personal Shopping visits or via our Live Chat feature (where available). We and such service providers also collect information when you visit our Site, other websites operated by us or from third parties authorized to share your information with us. We and our authorized service providers may collect some of this information even if you are not a registered user or do not place an Order. This information may include:

• Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gift recipient details, gender, nationality and Personal Shopping preferences

• Website statistical information such as: your location, the URL you use to access the Site, browser or device type/unique fingerprint, your computer’s IP address and domain type, which pages you visited, search terms you entered, items you clicked on

• Transactional information such as: Orders you placed, items you purchased, date and time of Order as well as Orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us, requested personalization of items

• Information from third parties such as: couriers or payment providers 

• Information you supply to us via online or offline surveys, competitions or product registration

Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold, shared or rented by us nor will they be passed on to any third parties. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.

Where you provide the information of a third party to us, you are confirming that you have their consent to do so.


Our Site uses first party cookies (very small files that are sent by us to your computer or other access device) and other similar technologies which we can access when you visit our Site in the future. We may also use third party cookies.

There are five types of cookies:

Website Functionality Cookies

These cookies enable you to browse the Site and use our features such as shopping baskets.

Website Analytics Cookies

We use these cookies to measure and analyse how our customers use the Site. This allows us to continuously improve our Site and your shopping experience.

Customer Preference Cookies

When browsing or shopping online, the Site will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting or Advertising Cookies

These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement, as well as helping us measure the effectiveness of our advertising campaigns. To personalise your shopping experience, we are also using advanced technology without cookies to provide you with a safe and personal experience.

Third-Party Service Provider Cookies

We may work with third party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Site. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition may help us and you to avoid fraud.

By using our Site you agree that we and they can place these types of cookies on your device and access them whenever you visit the Site or other websites operated by us.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Site.

How We Use Information

We (and/or the entities or companies listed in the “Who may we share information with” section below) may use your information including for the following purposes:

• For any purpose associated with the processing or fulfillment of your Order or Listing or to provide any service you request from us

• To verify and execute financial transactions you make through the Website, including procuring credit checks or performing fraud detection

• To assist you with your customer service queries or provide information you have requested

• To manage your Account

• To provide you with a personalized or improved shopping experience

• For analytical or statistical purposes

• For marketing purposes including communicating promotional information about us, our partners and our websites, through newsletters and re-marketing ads. This is subject to whether you have opted out of receiving such communications

• To improve our service offering or Site

• To combine it with information we already hold lawfully through other sources

• To protect our rights, safety or the safety of others including for fraud prevention

• For any purpose required by law or regulation

We may offer a Live Chat feature to assist you with queries you may have. Where available we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.

Who May We Share Information With

We may share your information with any of the following:

• Loop’s internal departments, on a need-to-know basis

• Carefully selected third parties with whom we have a relationship and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing

• Service providers who perform services on our behalf, such as: payment processing, information technology, Site maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your Order

• Sellers, in the event that your Order is sent to you directly by them

• Our professional services providers such as: legal, audit, financial and insurance advisers

• Any assignee, successor operator or prospective purchaser of the Site or of us

• Any legal, regulatory, law enforcement, government or municipal bodies

• Any gift recipient or provider of any warranty in relation to your Order

• Third parties who, in the scope of an M&A transaction, need direct access to certain data

Contacting Us and Opting Out

If you have any queries about this Privacy and Cookie Policy, you can contact us by emailing us at

When you first register with us you will be able to choose whether or not to receive marketing communications from us or our carefully selected third parties. Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe. In addition, you can change your marketing preferences at any time by contacting us as described above.

You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.

Protecting Your Data

Information you provide to us via our Site is stored on secure servers. Any payment transactions carried out through our Site will be encrypted using Secure Socket Layer technology. It is your responsibility to keep any Site passwords or login codes issued to or chosen by you, confidential.

We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Site as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Site is therefore carried out at your own risk. The Site takes the appropriate steps to ensure data privacy and security through various hardware and software methodologies. However, the Site cannot guarantee the security of any information that is disclosed online.

Your data may be transferred to, and stored in or outside, the United Arab Emirates. In submitting your data to us and using our Site, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential and use it only for the purposes agreed with us.

Third-Party Websites

This Privacy and Cookie Policy does not apply to third party websites to which the Site may link to and we are not responsible for the privacy and cookie practices of those websites or for any information you submit to those websites via the Site. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable. If you are a Google and/or Facebook member, then data collected via the Google and/or Facebook websites will be subject to the Terms and Conditions of the Google and/or Facebook website (as applicable) save that we may combine your Google and/or Facebook data with data collected through the Site. You should contact these entities directly if you have any questions about their use of the information they collect